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Digital course

3 Tips to generate more digital word-of-mouth (WOM)

In today’s modern digital environment, customers are in the driving seat together with brand …

Digital course

Why industrial brands should reconsider their use of online communities in a world of empowered customers

Today all major industrial brands have a well established, shiny and often costly to …

Digital course

The challenger approach – 5 steps to mastering digital B2B marketing

In today's dynamic digital age, the majority of your customers' buying journey is complete …

Digital course

How do our B2B customers behave in the new digital marketing era?

In digital marketing we cannot separate strategies focused on B2B or B2C. New digital …

Digital course

How to turn customers into online brand ambassadors

You often hear the argument “Social media is for B2C companies. It’s just another …

Digital course

Did the internet change the way doing Marketing in B2B companies?

If you are working in marketing and/or communications in a B2B company, you must …